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Máster de marketing
4.5
Negocios y EconomíaISBN | 9788480886598
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Product details
Pages: 376 pages
Author: Lorenzo Iniesta
Publisher: Gestión 2000
ISBN: 9788480886598
Format: tapa blanda
Language: es-ES
Release date: 12/11/2001
ISBN: 9788480886598
Synopsis of Máster de marketing
Este libro, escrito por Lorenzo Iniesta, es una guía completa sobre marketing estratégico, táctico y operativo. Aborda temas como la identificación del público objetivo, la segmentación de mercado, el análisis de la competencia y el desarrollo de ventajas competitivas. Publicado en 2001 por Gestión 2000, es una obra esencial para profesionales y estudiantes del marketing.
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