by AA.VV. · MAPFRE EDITORIAL · tapa blanda · ISBN 9788471009258
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«Marketing y gestión comercial de seguros» is the marketing and commercial management manual by AA.VV., Mapfre Editorial, paperback, 412 pages, in Spanish.
Manual focused on the commercial function and marketing within insurance entities. It covers the sale and distribution of policies, the organization of commercial teams, and the maintenance of the client portfolio, with a practical approach aimed at professional application.
Published in 1996, it falls within the field of Business and Economics, in sales management and marketing.
Intended for insurance industry professionals and for students of marketing and commercial management seeking to apply this knowledge to insurance.
