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Marketing sanitario
by Fernando Lamata · Ediciones Díaz de Santos, S.A. · tapa blanda · 402 pages
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Pages: 402 pagesAuthor: Fernando LamataPublisher: Ediciones Díaz de Santos, S.A.Format: tapa blandaLanguage: es-ESRelease date: 26/7/1994ISBN: ISBN 9788479781576
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Synopsis of Marketing sanitario
Este libro explora el campo del marketing dentro del sector sanitario. Aborda la importancia de centrar las organizaciones en el paciente, considerando sus intereses y los de sus familiares. Destaca cómo la actitud del personal sanitario influye en la calidad del servicio y cómo las instituciones deben valorar a sus profesionales para lograr la excelencia. El libro ofrece una visión sobre el futuro del sector y la necesidad de reconocer errores para innovar y mejorar la atención al paciente.
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