by Fernando Lamata · Ediciones Díaz de Santos, S.A. · tapa blanda · ISBN 9788479781576
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«Marketing sanitario» is Fernando Lamata's healthcare management essay, published by Ediciones Díaz de Santos in paperback (402 pages, in Spanish).
The book advocates a patient-centred healthcare sector: every decision must consider the interests of patients, their families, and society. Staff attitude is key to excellent service and depends on how the institution treats them. It proposes acknowledging mistakes and opening new paths for the sector's future.
First edition, published on 26 July 1994. Included in the business, strategy, and management area.
Intended for healthcare professionals and managers, and for those studying health services administration.
