by Alvin C. Burns, Ronald F. Bush · Pearson · tapa dura · ISBN 9780130144119
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«Marketing Research» is the market research manual by Alvin C. Burns and Ronald F. Bush, published by Pearson in hardback (720 pages, in English).
The manual presents market research through an eleven-step model. The work integrates the SPSS program throughout the text and includes a CD-ROM with the software, tutorial, and data sets. The text adds practical cases and international applications, addresses ethics, and offers summaries, key terms, and review questions.
It is the third edition, published in December 1999.
For university marketing students and professionals who want to master commercial research with SPSS.
Tapa dura
