by Dave Patten · tapa blanda · ISBN 9789722310321
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«Marketing para a Pequena Empresa» is Dave Patten's marketing guide for small businesses, published by Editorial Presença in paperback (235 pages).
Aimed at entrepreneurs and small business managers, the book covers the fundamentals of management and marketing: planning, practical strategies, resource allocation, and responding to market challenges. Its applied approach makes it a useful tool for improving business competitiveness.
Published in October 2005, it is a work in the business and economics category, with text in European Portuguese.
For entrepreneurs, SME managers, and marketing professionals interested in practical commercial management strategies.
