by Luis de la Rosa Alemany · ISBN 9788486931087
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«Marketing internacional» is the foreign trade manual by Luis de la Rosa Alemany.
Manual devoted to the international opening-up of the company: it reviews the fundamentals of international marketing, market selection and the practical keys to foreign trade.
Third edition of this work, number 15 of the Practical Foreign Trade Library. Published in Barcelona in 1989, in Spanish.
Intended for professionals, managers and students of foreign trade and business management.
