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Languages in International Business: A Practical Guide
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Negocios y EconomíaISBN | 9780340567906
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Product details
Pages: 256 pages
Author: Doug Embleton, Stephen Hagen
Publisher: Hodder & Stoughton
ISBN: 9780340567906
Format: tapa blanda
Language: en
Release date: 19/3/1992
ISBN: 9780340567906
Synopsis of Languages in International Business: A Practical Guide
Esta guía práctica explora la importancia de los idiomas en el mundo de los negocios internacionales. Aborda las barreras lingüísticas y culturales que las empresas y los individuos enfrentan al competir en el extranjero, destacando cómo estas barreras pueden representar tanto amenazas como oportunidades de mercado. El libro ofrece consejos prácticos y herramientas para desarrollar una estrategia lingüística integrada y de alta calidad, ayudando a los lectores a tomar decisiones informadas en este campo crucial.
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