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Globality: Competing with Everyone from Everywhere for Everything
3.9
Negocios y EconomíaISBN | 9780755318360
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Product details
Pages: 304 pages
Author: Harold L. Sirkin, James W. Hemerling, Arindam K. Bhattacharya
Publisher: Headline Book Publishing
ISBN: 9780755318360
Format: tapa dura
Language: en
Release date: 12/6/2008
ISBN: 9780755318360
Synopsis of Globality: Competing with Everyone from Everywhere for Everything
Globality define radicalmente un mundo de 'post-globalización' donde empresas de economías emergentes como China, India, Brasil y Rusia están compitiendo directamente con las corporaciones occidentales. A diferencia de la globalización tradicional, este fenómeno describe un campo de juego competitivo donde los nuevos retadores están ganando cuota de mercado, recursos y atención a escala mundial. Este libro es una guía indispensable para líderes empresariales y estrategas que necesitan comprender cómo las empresas de mercados antes descontados están solidificando su posición y cambiando las reglas del comercio internacional. A través de un análisis detallado, los autores presentan un caso sólido sobre cómo el clima económico está cambiando de formas sin precedentes.
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