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Global Marketing Strategies
4.0
Negocios y EconomíaISBN | 9780618310593
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Product details
Pages: 613 pages
Author: Jean-Pierre Jeannet, H. David Hennessey
Publisher: Houghton Mifflin (Academic)
ISBN: 9780618310593
Format: tapa dura
Language: en
Release date: 15/4/2003
ISBN: 9780618310593
Synopsis of Global Marketing Strategies
Global Marketing Strategies es un libro que combina la experiencia docente y profesional de sus autores para ofrecer a los estudiantes una visión autorizada del marketing internacional y global. El texto refleja el marketing global moderno con enfoques gerenciales y estratégicos, aplicables a directivos de cualquier sector o país. Esta edición, la sexta, presenta un análisis exhaustivo y casos prácticos para comprender las dinámicas del mercado global.
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