by Jean-Pierre Jeannet, H. David Hennessey · Houghton Mifflin (Academic) · tapa dura · ISBN 9780618310593
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«Global Marketing Strategies» is the marketing textbook by Jean-Pierre Jeannet and H. David Hennessey, published by Houghton Mifflin (Academic) in hardback.
University textbook on global marketing with a managerial and strategic focus. Covers the world economy, cultural and political-legal forces, pricing, and the organization and planning of operations. Includes examples of companies from Europe, Asia, Africa, and the Americas, and practical cases of product development and commercialization.
Sixth edition, published on April 15, 2003; English text, 613 pages. The work originally appeared in 1991.
Aimed at undergraduate and graduate marketing students, as well as managers interested in international expansion.
