by Brian Goodall, Gregory John Ashworth · International Thomson Publishing Services Ltd · tapa dura · ISBN 9780415045452
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«Marketing in the Tourism Industry: The Promotion of Destination Regions» is the essay by Brian Goodall and Gregory John Ashworth, published by International Thomson Publishing Services Ltd in hardback (288 pages, in English).
The work analyses how different areas of the tourism sector reach their markets and how the characteristics of each type of holiday condition its marketing. The comparative approach allows an evaluation of which parts of the industry succeed in reaching their audiences best.
The book is edited by Brian Goodall and Gregory John Ashworth, who sign the work as compilers. Its content belongs to the business and economics category and specifically addresses the promotion of tourist destination regions.
Recommended for students and professionals in the tourism or marketing sector interested in territorial promotion strategies.
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