by Juan Carlos Serra Bosch · Profit Editorial · tapa blanda · ISBN 9788492956159
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«Marketing farmacéutico» is the pharmaceutical marketing handbook edited by Juan Carlos Serra Bosch, published by Profit Editorial in paperback (760 pages).
A collective work bringing together the views of more than 40 healthcare and marketing specialists to explain how to design and implement marketing plans in the pharmaceutical sector. It offers a didactic, rigorous and practical roadmap, serving as a reference manual for students and commercial management professionals.
The work was published in 2010, is written in Spanish and bears the subtitle «La visión de más de 40 expertos del sector».
Aimed at students and marketing and pharmaceutical professionals seeking a reference guide for commercial management and planning.
