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ISBN: 9788476151778
Este libro de Jean-Jacques Lambin, 'Marketing Estratégico', ofrece una visión profunda del marketing desde una perspectiva estratégica. Publicado en 1987 por Libros McGraw Hill, el libro está escrito en español y consta de 328-344 páginas. Es una obra fundamental para estudiantes y profesionales del marketing que buscan comprender y aplicar estrategias efectivas en el mundo empresarial.
