Marketing editorial

Synopsis of Marketing editorial

«Marketing editorial» is the publishing marketing manual by Daniel Gómez-Tarragona, published by Ediciones Pirámide in paperback (232 pages, in Spanish).

The work addresses the role of the publisher as cultural disseminator and economic agent, and explains how to apply marketing to books: understanding the market, orienting projects toward the reader, and balancing cultural and business objectives. It reviews the entire publishing activity and includes the impact of new technologies on the sector.

First edition published on 6 September 2010; belongs to the Marketing Sectorial collection.

Reference work for publishers, book industry professionals, and students of marketing and cultural management.