by Blanca García Henche · Ediciones Pirámide · tapa blanda · ISBN 9788436820096
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«Marketing del turismo rural» is a marketing manual by Blanca García Henche, published by Ediciones Pirámide in paperback (320 pages, in Spanish).
The book analyses how travellers' new preferences have driven rural tourism as a commercial product in Europe, reviewing changes in demand and environment. It also examines the sector's marketing: differential characteristics, offer, prices, distribution, promotion and practical cases.
The work corresponds to the second edition, published in 2005, and belongs to the Marketing Sectorial collection.
For students and professionals in the tourism and marketing sectors interested in the commercialisation of rural tourism.
