by Fernando Montero Rodríguez · Ediciones Pirámide · tapa blanda · ISBN 9788436819472
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This book is a valuable contribution to the Spanish literature on marketing applied to newspapers and magazines. With a practical approach, it offers references to real cases, launches, repositioning, promotions and failures of the sector. Complemented by a pedagogical approach, it explains the marketing tools used in these markets, incorporating opinions of prominent professionals from large and small publishers. Ideal for professionals and students in the area.
