by Nacho Somalo · LID Editorial Empresarial, S.L. · tapa blanda · ISBN 9788416624751
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«Marketing Digital que funciona» is the digital marketing manual by Nacho Somalo, published by LID in paperback (302 pages, in Spanish).
Practical guide to designing a profitable digital marketing plan: how to define objectives, stand out from the competition and understand the ideal buyer. It defends the product-person pairing as a strategic axis and shows how to coordinate digital tools to communicate the offer to the new consumer and achieve results.
First edition. Subtitled «Planifica tu estrategia e invierte con cabeza», from the Acción Empresarial collection, with a foreword by Juan Merodio and an epilogue by Elena Gómez del Pozuelo.
For marketing professionals, entrepreneurs and business owners who want to launch or update their digital marketing plan.
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