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Marketing: An Introduction
4.4
Negocios y EconomíaISBN | 9781292017518
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Product details
Pages: 619 pages
Author: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan
Publisher: Publisher to be confirmed
ISBN: 9781292017518
Format: Paperback
Language:
Release date: 15/10/2015
ISBN: 9781292017518
Synopsis of Marketing: An Introduction
Este libro es una introducción al marketing, ideal para estudiantes y profesionales que buscan comprender los fundamentos y las estrategias clave de esta disciplina. Cubre temas esenciales como la investigación de mercado, el comportamiento del consumidor, la segmentación, el posicionamiento, el desarrollo de productos, la fijación de precios, la distribución y la promoción. Además, explora las últimas tendencias en marketing digital y su impacto en el entorno empresarial actual.
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