by Juan Manuel Maqueira Marin, Sebastián Bruque Camara · RA-MA S.A. Editorial y Publicaciones · tapa blanda · ISBN 9788478979127
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Marketing 2.0. El nuevo marketing en la Web de las Redes Sociales» is the marketing manual by Juan Manuel Maqueira and Sebastián Bruque, in paperback.
The book addresses new marketing on the social web and teaches companies to connect with customers in a personalised way, capture their interest and foster interrelation. It analyses strategies such as viral marketing, one-to-one and m-marketing, and online advertising formats such as blogs, wikis, podcasts or sponsored links.
«Marketing 2.0» has 212 pages in Spanish, is written by professors from the University of Jaén and is part of the Empresa collection from RA-MA.
Work aimed at marketing professionals, business students and those who want to understand the business application of social networks.
