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Marcados
4.2
Negocios y EconomíaISBN | 9788483065754
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Product details
Pages: 239 pages
Author: Alissa Quart
Publisher: Debate Editorial
ISBN: 9788483065754
Format: tapa blanda
Language: es-ES
Release date: 30/6/2004
ISBN: 9788483065754
Synopsis of Marcados
En 'Marcados', Alissa Quart nos adentra en el lado oscuro del marketing dirigido a adolescentes, revelando un mundo inquietante donde los adultos se insertan en las vidas de los jóvenes para influir en sus decisiones de compra. La autora analiza cómo las empresas intentan controlar las mentes y los bolsillos de los adolescentes, y cómo algunos jóvenes intentan resistir esta manipulación. Este libro expone y critica una faceta del mundo empresarial que busca reducir a los adolescentes a su mínimo común denominador, socavando su individualidad y creatividad.
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