by Alissa Quart · Debate Editorial · tapa blanda · ISBN 9788483065754
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«Marcados» is Alissa Quart's essay on marketing aimed at teenagers, published by Debate Editorial in hardback (239 pages, in Spanish).
Alissa Quart investigates how multinationals direct their advertising at teenagers, with adults posing as friends to detect their tastes. The book ranges from twenty-somethings seeking trends to the sponsorship of schools, and shows the bombardment that reduces youthful individuality as well as the resistance of some young people.
The subtitle of «Marcados» is «La explotación comercial de los adolescentes». The book belongs to the Arena Abierta collection.
For readers of consumer sociology, advertising and social criticism, especially those interested in youth culture.
