by María José Bosch · Editatum · tapa blanda · ISBN 9788494645730
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«Marca Personal» is the practical guide by María José Bosch, published by Editatum in paperback (144 pages, in Spanish).
Practical guide to professional development that explains how to stand out from the competition and reinforce one's own value. It covers storytelling, emotional management, effective communication, social media, media presence and networking, with strategies to position oneself as an expert and gain visibility in the sector.
Second volume of the Personal Growth collection; revised 2018 edition.
Aimed at professionals, business owners, entrepreneurs and specialists seeking to stand out in their sector and position themselves as experts.
