by Éric Lamarque · Pearson · tapa blanda · ISBN 9782744075155
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This book provides an in-depth analysis of management in the banking sector, addressing the strategic challenges of competitiveness in a complex financial environment. Through a pedagogical approach, the work examines three fundamental pillars: risk management, customer relations, and internal organization, integrating lessons learned after the financial crisis and new international regulations such as Basel III. The work, coordinated by Éric Lamarque, combines academic reflections with real-world case studies from leading banking institutions. It is an essential tool for professionals and students seeking to understand how financial institutions can differentiate themselves and adapt to an ever-evolving market, marked by volatility and the need for efficient cross-functional management.
