by Marçal Moliné · tapa dura · ISBN 9788423414451
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«Malicia para vender con marca» is the marketing and sales manual by Marçal Moliné, published by Deusto in hardback, with 296 pages, in Spanish.
The author proposes a step-by-step method that brings the cunning of great military strategists to marketing and sales: how to build a memorable brand, program consumer memory, and achieve active communication, so that the buyer freely decides to purchase the product.
Published in 1996, the book belongs to the field of Business and Economics.
For marketing, sales, and business management professionals interested in building and positioning a brand.
