by Adelaida Bolea de Anta · CIENCIAS SOCIALES · tapa dura · ISBN 9788487510069
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«Los grandes de la franquicia» is the business essay by Adelaida Bolea de Anta, published by Ciencias Sociales in hardback (174 pages, in Spanish).
The work studies the franchise phenomenon through cases of major brands such as Coca-Cola, McDonald's or Godiva. The author explains how these companies managed to expand without using their initial capital or resorting to loans, and breaks down the business models and strategies that made them benchmarks in their sector.
The book was published in 1990 and belongs to the Comunicación collection. ISBN 9788487510069.
Aimed at entrepreneurs and business professionals interested in how franchises work and the growth strategies of major brands.
