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Llenguatge publicitari. Estratègies i creativitat publicitàries
4.4
Negocios y EconomíaISBN | 9788497886048
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Product details
Pages: 220 pages
Author: Josep Rom Rodríguez, Joan Sabaté López
Publisher: Editorial UOC, S.L.
ISBN: 9788497886048
Format: tapa blanda
Language: ca
Release date: 1/1/2007
ISBN: 9788497886048
Synopsis of Llenguatge publicitari. Estratègies i creativitat publicitàries
Este libro, titulado 'Llenguatge publicitari. Estratègies i creativitat publicitàries', es una herramienta esencial para comprender el lenguaje utilizado en la publicidad y cómo este conecta a los anunciantes con los consumidores. Explora las estrategias y la creatividad detrás de la publicidad, ofreciendo una visión profunda de su impacto y funcionamiento. Ideal para profesionales y estudiantes del marketing y la comunicación.
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