by Wolfgang Grulke, Gus Silber · Financial Times Prentice Hall · tapa dura · ISBN 9780273659488
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«Lessons in Radical Innovation» is the business essay by Wolfgang Grulke and Gus Silber, in hardback (320 pages, English), published by Prentice Hall.
The book starts from the idea that it is people, not companies, who innovate. With real cases of individuals who take risks and pursue extraordinary goals, it analyses their way of thinking and their tools, and proposes a structured approach to applying those lessons to the business world and becoming an agent of change.
Originally published on 20 March 2003 by Financial Times Prentice Hall; first edition in English.
Aimed at executives, entrepreneurs and management professionals seeking to drive innovation and change in organisations.
