by Josep-Francesc Valls · Deusto · tapa dura · ISBN 9788423414444
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This book by Josep-Francesc Valls, published in 1996, offers a comprehensive view of management and marketing in the tourism sector. Through an analysis of the historical development and restructuring of products and destinations, the work provides essential tools and strategies for planning and marketing in the tourism business. Ideal for professionals and students in the sector looking to understand and compete in the dynamic environment of the tourism market.
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