by Mariola García-Uceda · ESIC Editorial · tapa blanda · ISBN 9788473568012
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This book, 'The Keys to Advertising', offers a comprehensive guide for those seeking success in the world of advertising. It provides guidelines for making strategic decisions in commercial communication, facilitating the understanding of media and guiding in advertising creation and execution. The author, Mariola García-Uceda, PhD in Economics and Business Management, presents the basic concepts with practical examples and critical analysis of the advertising message.
