by Neil Rackham · DEUSTO S.A. EDICIONES · tapa dura · ISBN 9788423412259
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«La venta a gran escala» is Neil Rackham's sales manual, published by Deusto S.A. Ediciones in hardback (278 pages, in Spanish).
In this book, Neil Rackham sets out the techniques and skills needed to achieve good results in large-scale selling, a commercial field that requires its own strategies. The author develops a practical approach, with skills and methods aimed at improving the effectiveness of sales professionals and teams in high-volume operations.
The edition identified by this EAN was published in 1993; its ISBN-10 is 8423412253 and it falls within the field of Business and Economics.
Aimed at sales professionals and those responsible for commercial teams facing large-scale operations.
