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La Publicité selon Ogilvy
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Negocios y EconomíaISBN | 9782040156299
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Product details
Pages: 224 pages
Author: David Ogilvy
Publisher: Bordas Editions
ISBN: 9782040156299
Format: tapa blanda
Language: fr
Release date: 1/7/1984
ISBN: 9782040156299
Synopsis of La Publicité selon Ogilvy
Sumérgete en el mundo de la publicidad de la mano de David Ogilvy, un maestro reconocido en el sector. Este libro, traducido al francés por Elie Vannier, ofrece una visión indispensable sobre todos los aspectos de la publicidad, revelando los secretos detrás de las campañas más exitosas. Con numerosos ejemplos ilustrados en blanco y negro y a color, Ogilvy comparte su experiencia y sabiduría, brindando consejos prácticos y perspicaces para profesionales y entusiastas de la comunicación.
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