by Jeff Jarvis · Pocket · libro de bolsillo · ISBN 9782266216210
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«La méthode Google» is Jeff Jarvis's business essay, published by Pocket in paperback (508 pages, in French).
It proposes applying Google's growth model to other sectors and formulates «Google laws» for management and innovation. It imagines realities such as Google café, Google mobile, Cola Google or Air Google, and also Google hospitals or universities, showing a logic of platforms, networks and openness.
Work originally published in 2009 as «What Would Google Do?». This edition includes a translation by François Durel and a foreword by Franck Riboud.
Aimed at business, management and technology readers interested in innovation and the Google model.
Tapa blanda
Jeffrey A. Jarvis is an American journalist, associate professor, public speaker and former television critic. He advocates the Open Web and argues that there are many social and personal benefits to living a more public life on the Internet.
