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La innovación que sí funciona
by Robert Shelton · Deusto · tapa blanda · 324 pages
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Pages: 324 pagesAuthor: Robert SheltonPublisher: DeustoFormat: tapa blandaLanguage: es-ESRelease date: 1/11/2007ISBN: ISBN 9788423424351
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Synopsis of La innovación que sí funciona
Este libro explora cómo gestionar, medir y obtener beneficios reales de la innovación en el mundo empresarial. Los autores, basándose en su experiencia y en investigaciones, ofrecen un proceso para impulsar el desarrollo de la innovación, integrándola con la estrategia de negocios y maximizando el retorno de la inversión. Se abordan temas como el liderazgo en la innovación, el equilibrio entre creatividad y valor, la construcción de estructuras de negocio innovadoras, la neutralización de obstáculos organizacionales y la medición del éxito.
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About the author
Robert Shelton
Robert Shelton, born Robert Shapiro was a music and film critic.
1926–199511 titles published
View full profileBest-selling books in Business
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