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El manifiesto Cluetrain
by Rick Levine, Christopher Locke, Doc Searls, David Weinberger · Deusto · tapa dura · 210 pages
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Pages: 210 pagesAuthor: Rick Levine, Christopher Locke, Doc Searls, David WeinbergerPublisher: DeustoFormat: tapa duraLanguage: es-ESRelease date: 20/1/2009ISBN: ISBN 9788423426935
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Synopsis of El manifiesto Cluetrain
Publicado originalmente en el año 2000, 'El Manifiesto Cluetrain' sigue siendo relevante hoy en día. Este libro, estructurado en 95 tesis, explora cómo los consumidores comparten sus experiencias en línea y cómo las empresas deben participar en estas conversaciones para comunicarse de manera efectiva. Las campañas de marketing tradicionales ya no son suficientes para conectar con los clientes de forma personal. Este libro es una lectura obligada para cualquier persona involucrada en proyectos en Internet.
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