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Estrategia empresarial
4.2
Negocios y EconomíaISBN | 9788479780845
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Product details
Pages: 288 pages
Author: Cuno Pümpin, Santiago García Echevarría
Publisher: Ediciones Díaz de Santos, S.A.
ISBN: 9788479780845
Format: tapa blanda
Language: es-ES
Release date: 18/3/1993
ISBN: 9788479780845
Synopsis of Estrategia empresarial
Este libro explora los principios y métodos de la dirección estratégica a través de la definición de Posiciones Estratégicas de Resultados (PER). El diseño está orientado a descubrir y desarrollar las capacidades de cada empresa, así como a dirigir comportamientos estratégicos. Incluye un índice detallado, bibliografía y un enfoque en la implementación de la estrategia en el contexto empresarial español.
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