by Cuno Pümpin, Santiago García Echevarría · Ediciones Díaz de Santos, S.A. · tapa blanda · ISBN 9788479780845
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«Estrategia empresarial» is the business management essay by Cuno Pümpin and Santiago García Echevarría (Ediciones Díaz de Santos, paperback, 288 pages).
It sets out the principles and methods of strategic management through Strategic Result Positions (PER), to discover and develop a company's capabilities and guide strategic behaviour. It offers managers a clear view of what strategy is, how it is developed and implemented, with working documents to facilitate the shift towards strategic management.
First edition published in 1993. Subtitle on cover: «Cómo implementar la estrategia en la empresa». Collection: Serie Management.
Aimed at managers and business management professionals seeking to understand how strategy is formulated and applied in the organisation.
