by Michael Fradette, Steve Michaud · Gestión 2000 · tapa dura · ISBN 9788480883368
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«La empresa en movimiento» is the management book by Michael Fradette and Steve Michaud, published by Gestión 2000 in hardback (220 pages, in Spanish).
Faced with a constantly changing environment, the work proposes the model of the «kinetic organization», which integrates strategic position, processes, employees, and leadership. Divided into two parts, it explains the principles and attributes of that model and offers practical suggestions and real cases for implementing it, with attention to the role of executives.
Subtitle: «Corporate Kinetics: cómo crear la empresa cinética, adaptable y flexible para aprovechar el futuro impredecible» (1999).
For executives and business management professionals interested in organizational renewal in changing environments.
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