by Federico Marbella Sánchez · Civitas · tapa blanda · ISBN 9788447024582
Hamelyn quality guarantee · checked and verified, or your money back
This book provides an in-depth analysis of strategic management in the financial sector, addressing the competitive challenges faced by credit institutions in a globalized environment. Through nine chapters, the author examines key phenomena such as financial liberalization, technological innovation, and the emergence of new products, providing a theoretical framework applied to the current banking reality. It is an essential resource for understanding the nature of the financial business and the structural changes that have transformed competitive rivalry in the market.
