by Jacques Horovitz · MCGRAW HILL (FONDO) · tapa blanda · ISBN 9788476155707
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«La calidad del servicio. A la conquista del cliente» is the business management essay by Jacques Horovitz, published by McGraw Hill in paperback.
The work argues that no company can survive without adequate customer service and service quality. The author, using real cases, explains how customer perception of quality conditions their satisfaction and what means exist to achieve it, and places this quality as the fifth p of the marketing mix.
Published in 1995, this Spanish-language edition has 120 pages and falls within the field of sales and marketing management.
Work aimed at business and marketing professionals and readers interested in customer satisfaction as a viability factor.
