by Marshall McLuhan, Bruce R. Powers · GEDISA · tapa blanda · ISBN 9788474324037
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In this book, Marshall McLuhan extends the concepts of his visionary earlier works to the current universal electronic network. When McLuhan published Understanding Media in 1964, the media as we know them today did not exist. However, the technological extensions of human consciousness were ahead of our ability to understand consequences, it has never been so urgent. And if the medium is the message, the message is becoming almost impossible to decipher. In The Global Village, McLuhan and co-author Bruce R. Powers propose a detailed conceptual framework in whose terms the technological advances of the last two decades can be understood. The authors warn us that this movement towards Acoustic Space may not be gradual. In fact, McLuhan and Powers argue that with the advent of the globalization of the environment (the result of global communications) these two world views are "colliding at the speed of light" and assure that the "key to peace is to understand these two systems simultaneously."
Herbert Marshall McLuhan was a Canadian philosopher whose work is among the cornerstones of the study of media theory. Raised in Winnipeg, McLuhan studied at the University of Manitoba and the University of Cambridge. He began his teaching career as a professor of English at several universities in the United States and Canada before moving to the University of Toronto in 1946, where he remained for the rest of his life. He is known as "the father of media studies".
