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Keeping Customers for Life
4.2
Negocios y EconomíaISBN | 9780814450086
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Product details
Pages: 259 pages
Author: Joan Koob Cannie, Donald Caplin
Publisher: American Management Association
ISBN: 9780814450086
Format: tapa blanda
Language: en
Release date: 1/1/1991
ISBN: 9780814450086
Synopsis of Keeping Customers for Life
Este libro explora cómo las empresas estadounidenses pueden mejorar la calidad de su servicio al cliente. Joan Koob Cannie y Donald Caplin presentan una estrategia de doce pasos diseñada para asegurar que las empresas se mantengan conectadas con las necesidades reales de sus clientes, fomentando la lealtad y la satisfacción a largo plazo. El libro incluye referencias bibliográficas e índice.
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