by David Urbano Pulido, Nuria Toledano Garrido · Editorial UOC, S.L. · tapa blanda · ISBN 9788497887755
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«Invitación al emprendimiento» is the essay by David Urbano Pulido and Nuria Toledano Garrido, published by Editorial UOC in paperback (202 pages).
The work analyses entrepreneurship as an attitude applicable to professional and personal life, not only to business creation. It examines the founding team, the business opportunity and necessary resources, creativity to generate ideas, factors of success or failure, and myths surrounding the entrepreneur.
The book was published in 2008, belongs to the Economía y Empresa collection of Editorial UOC, and includes bibliographic references.
Aimed at readers who want to get started in entrepreneurship, whether to create businesses or to drive innovative projects.
