Intraemprendedores. Reinventa tu empresa con espíritu start-up

Synopsis of Intraemprendedores. Reinventa tu empresa con espíritu start-up

«Intraemprendedores. Reinventa tu empresa con espíritu start-up» is the essay by José Manuel Vega Lorenzo in paperback, published by Libros de Cabecera.

Intrapreneurship arises from the intersection of talented employees seeking motivating projects without starting their own business and entrepreneurs who need enterprising profiles. It explains how start-ups innovate and proposes business models, sales, customer obsession, digital economy and design, with steps for managers and employees.

192 pages in Spanish. First edition published in 2016. Belongs to the Temáticos Emprendedores series.

For salaried professionals with entrepreneurial drive, business owners and managers looking to reactivate their business.