by Josep-Lluís De Gabriel i Eroles · Editorial Reverté · tapa dura · ISBN 9788429126341
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«Internet Marketing 2.0» is the digital marketing manual by Josep-Lluís De Gabriel i Eroles (Editorial Reverté, 236 pages, hardback, in Spanish).
The internet has changed marketing and communication has moved to blogs, forums and social networks. The author explains how to attract and retain customers online, drawing on more than twenty-five real cases and the key tools of the online medium: advertising, search engines, email marketing, e-commerce and analytics.
First edition, published in Barcelona in 2010. Not part of any collection. ISBN 9788429126341.
Reference work for marketing professionals and business students who want to understand the digital environment and its strategies.
