by Alan M. Rugman, Simon Collinson, Richard M. Hodgetts · Pearson Education Limited · tapa blanda · ISBN 9780273701743
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«International Business» is the international business textbook by Alan M. Rugman, Simon Collinson and Richard M. Hodgetts, in paperback (704 pages).
Analyses the challenges of the international firm: outsourcing, emerging economies and environmental impact. With a regional approach, it questions assumptions of globalisation and addresses dominant economies (EU, US, Japan) and emerging ones (Brazil, India, China). It integrates the competitive environment and the firm's internal resources for a strategic vision.
Fourth edition, published on 22 December 2005 by Pearson Education Limited, in English. Includes bibliography and index.
Aimed at university business students and those on degree programmes who want to understand the international firm.
