by Alan M. Rugman · Cambridge University Press · tapa blanda · ISBN 9780521603614
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«The Regional Multinationals: MNEs and 'Global' Strategic Management» is Alan M. Rugman's essay in paperback (Cambridge University Press, 290 pages, in English).
Alan Rugman analyses data on multinationals and shows that most operate in their home region, not worldwide; only a tiny fraction of the 500 largest firms sell and offer services globally. The author debunks the myth of globalisation, studies regional models and sets out implications for corporate strategy.
Published in 2005, the edition includes 51 tables, bibliographic references and indexes.
For academics, international business students and executives interested in strategy and management of multinationals.
