by Robert Cialdini · Allyn & Bacon · tapa blanda · ISBN 0076092007739
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
Written by renowned psychologist Robert B. Cialdini, this book is a foundational work in the field of applied psychology. Through a rigorous yet accessible analysis, the author explores the psychological mechanisms that lead us to say "yes" and how these principles of influence are used in our daily lives, from marketing to interpersonal relationships. This fourth edition delves into the six universal principles of persuasion: reciprocation, commitment and consistency, social proof, liking, authority, and scarcity. It is an essential read for students of psychology and business, as well as anyone interested in better understanding human behavior and the dynamics of influence in the modern age.
