by George A. Akerlof, Rachel E. Kranton · Princeton University Press · tapa blanda · ISBN 9780691152554
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«Identity Economics» is the essay by George A. Akerlof and Rachel E. Kranton, published by Princeton University Press in paperback (194 pages, in English).
The authors analyse how each person's identity —their belonging to social groups and the associated norms— influences decisions such as working, studying, spending and saving. They argue that economic incentives do not explain everything: given the same circumstances, we choose differently depending on how we see ourselves and how others see us. They thus propose an economics that integrates social and psychological factors in firms, schools and communities.
George A. Akerlof, Nobel Prize in Economics 2001, and Rachel E. Kranton, professor of economics at Duke, worked together for fourteen years on this line of research.
Clear and non-technical reading, for readers interested in behavioural economics, sociology and economic theory; also useful for managers, teachers and public officials.
