by Felipe Llano Fernández, Joaquín Calvo Sánchez · ESIC Editorial · tapa blanda · ISBN 9788473565097
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«Hoy es marketing» is the essay by Felipe Llano Fernández and Joaquín Calvo Sánchez, published by ESIC Editorial in paperback (245 pages).
It brings together the papers from the «Hoy es Marketing» meetings held by ESIC in 2007 in six Spanish cities, with 5,000 executives. It includes summaries and a DVD with the talks by brand managers such as PricewaterhouseCoopers, Inditex, El Corte Inglés and Opel. It addresses innovation, trends and good practices in marketing.
Subtitled «Los secretos de 21 grandes marcas», it belongs to the «Libros profesionales» collection from ESIC Editorial.
For marketing and management professionals, as well as students and executives interested in innovation and strategies of major brands.
