by Jonah Lehrer · MARINER BOOKS · tapa blanda · ISBN 9780547247991
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«How We Decide» is Jonah Lehrer's popular science essay on decision-making, published by Mariner Books in paperback (302 pages, in English).
Lehrer combines neuroscience with real cases of pilots, investors and poker players to explain how we decide. Against the idea of choosing with reason or instinct, he argues that the best decisions mix emotion and analysis, and that one must know when to trust each mental process.
Non-fiction work situated between cognitive psychology, neuroscience and business. Originally published in 2009; this reprint is from 2010.
For general readers interested in psychology, neuroscience and decision processes; the accessible approach makes it approachable without prior training.
Jonah Richard Lehrer is an American author and blogger. Lehrer studied neuroscience at Columbia University and was a Rhodes Scholar. Thereafter, he built a media career that integrated science and humanities content to address broad aspects of human behaviour. Between 2007 and 2012 Lehrer published three non-fiction books that became best-sellers, and also wrote regularly for The New Yorker and Wired.com.
