by Jonah Lehrer · Houghton Mifflin Harcourt · tapa dura · ISBN 9780547386072
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«Imagine: How Creativity Works» is Jonah Lehrer's essay on creativity, published by Houghton Mifflin Harcourt in hardback (279 pages).
In «Imagine: How Creativity Works», Jonah Lehrer argues that creativity is not an exclusive gift but a set of mental processes that can be learned. The author examines routine, childhood thinking, productive daydreaming, and the outsider's perspective, with cases such as Bob Dylan and the Pixar offices.
Originally published in 2012 in English, the essay combines popular science, psychology, and philosophy.
Suitable for readers of psychology, neuroscience, and creativity, and for professionals seeking to understand innovation and collaboration.
Jonah Richard Lehrer is an American author and blogger. Lehrer studied neuroscience at Columbia University and was a Rhodes Scholar. Thereafter, he built a media career that integrated science and humanities content to address broad aspects of human behaviour. Between 2007 and 2012 Lehrer published three non-fiction books that became best-sellers, and also wrote regularly for The New Yorker and Wired.com.
