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How We Compete
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Negocios y EconomíaISBN | 9780385513593
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Product details
Pages: 352 pages
Author: Suzanne Berger
Publisher: Crown Business
ISBN: 9780385513593
Format: tapa dura
Language: en
Release date: 27/12/2005
ISBN: 9780385513593
Synopsis of How We Compete
En este libro, Suzanne Berger explora cómo las empresas de todo el mundo están adaptándose para tener éxito en la economía global actual. Basado en un estudio de cinco años del MIT Industrial Performance Center, Berger analiza las estrategias que están funcionando y las que están fracasando, ofreciendo una visión valiosa para las empresas que buscan prosperar en un mercado globalizado. El libro examina diversos sectores, desde la tecnología hasta la industria textil, comparando el éxito de empresas que optan por la fabricación interna con aquellas que prefieren la externalización.
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About the author
Suzanne Berger
Suzanne Doris Berger is an American political scientist. She is the Raphael Dorman and Helen Starbuck Professor of Political Science at the Massachusetts Institute of Technology (MIT) and director of the MIT International Science and Technology Initiative. A leading authority in comparative politics and political economy, she has pointed to the centrality of politics in mediating and redirecting ostensibly transcendent forces, such as economic modernization and globalization.
Born in 193921 titles published
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