by Neil Richardson · Ediciones Granica S.A. · tapa blanda · ISBN 9789506417918
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This guide will help you improve the image that customers, both current and potential, perceive of your business, by taking advantage of the benefits of mobile marketing and its connection with other forms of digital marketing. You will learn the fundamental concepts and principles of this modality, such as the benefits of mobile marketing, the increasing use of mobile technologies in social networks, and how mobile commerce can provide added value to customers. In addition, it details how the theories and tools described work in real business scenarios.
